Your website is like the shop window of your online business.

(It’s a tired cliché, I know. But we’ll stick with it.)

A website with bad copy is like a run-down shop. The paint is flaking off the woodwork, the mannequin is missing an arm, the sign has blown over and there’s a dead fly in the window.

Gross.

A website with great copy – the sort of copy I can provide, dare I say – is like the grand opening of a new boutique.

The decor is crisp, the shelves are heaving with luxuries, a thronging crowd has gathered to queue outside and your favourite Hollywood star has just arrived in time to cut the ribbon.

Be the boutique – value your copy.